By partnering Neiman Marcus with four high profile picks, including first overall pick Cade Cunningham, Talent Resources Sports was able to develop an extensive social media program centered around one of the most important days on the international sports calendar to further connect the worlds of sports and fashion.

Connecting with personal style advisors, the talent selected a variety of looks from casual to professional, all of which was highlighted on their respective social media pages. TRS was therefore able to bring Neiman Marcus directly in the eyes of their target audience by leveraging the talent’s noteworthy followings and powerful engagement rates.