For over a decade, Rolling Stone has been a fixture during Super Bowl weekend with its highly anticipated, live media experience that brings together sports, music, entertainment, and business. TRS and Rolling Stone partnered once again to create an epic event. At this year’s Super Bowl the Friday night event returned to its roots – an annual destination for the most influential people to come together to network and re-establish relationships that can go beyond Super Bowl Weekend. The excitement of the event and its attendees were amplified by extensive press coverage reaching consumers around the world.