Sports Illustrated
The Party
Event Recap
2020 Campaign
Event Overview
Sports Illustrated heats up the biggest weekend in sports with its unparalleled marquee event, The Party. From athletes to musicians to Hollywood A-listers, the star-studded Big Game Celebration is an elite playground for partygoers. With top-notch musical performances, branded partner integrations, and captivating photo opportunities “The Party” fuses the world of sports and entertainment as only Sports Illustrated can.
Attendees included
7,500+
Celebrities, Athletes, Influencers, Business Executives, and VIPs
20,811,350,690+
Media Impressions
Media Highlights
SPORTS ILLUSTRATED’S The Party was featured across top-tier sports, entertainment, and general news outlets.
Press in attendance at The Party included:
- E! News
- ESPN
- LA Times
- Forbes
- The Wrap
- TMZ
- USA Today
- InStyle
- Extra
- Cosmopollitan
- & MORE!
20,8b+
media impressions
90
Placements across broadcast, print and digital
2022 Campaign
Event Overview
“After a hiatus in 2021, Sports Illustrated came back to deliver everything fans had been waiting for, heading to the entertainment capital of the world for the biggest party of Big Game weekend! Hosted at Century Park in Los Angeles, Sports Illustrated The Party 2022 provided an elite playground for A-list guests from the worlds of sports and entertainment. With musical performances from world-renowned performers and curated one-of-a-kind experiences, The Party delivered celebrity star power, countless photo opportunities, and buzzworthy moments making it the most sought-after experience outside of the game itself.”
Attendees
included
4,500+
Celebrities, VIPs, and ticketed guests
20,811,350,690+
Media Impressions
Performers
Special Guest
Sound By
Media Highlights
Sports Illustrated’s ‘The Party’ was featured across top -tier sports, entertainment, and general news outlets.
Press in attendance at The Party included:
- People Magazine
- The Hollywood Reporter
- Variety
- LA Magazine
- The New York Times
- USA Today
- Adweek
- TMZ Sports
- Los Angeles Time
- Bloomberg
- New York Post
- E! News
- Fox News
- And More!
20,8b+
Media Impressions
200+
Placements across broadcast, print and digital