Sports Illustrated
The Party

Event Recap

2020 Campaign

Event Overview

Sports Illustrated heats up the biggest weekend in sports with its unparalleled marquee event, The Party. From athletes to musicians to Hollywood A-listers, the star-studded Big Game Celebration is an elite playground for partygoers. With top-notch musical performances, branded partner integrations, and captivating photo opportunities “The Party” fuses the world of sports and entertainment as only Sports Illustrated can.

Attendees included 

7,500+

Celebrities, Athletes, Influencers, Business Executives, and VIPs

20,811,350,690+

Media Impressions

Celebrity Attendees

The evening brought together some of the top names in sports and entertainment.
PAUL MCCARTNEY | ELON MUSK | LIL JON | WIZ KHALIFA | TERRELL OWENS | JOE MONTANA
JERRY RICE | THE FAT JEWISH | SAQUON BARKLEY | FOODGOD | JEFFREE STAR | NINA | AND MORE

Media Highlights

SPORTS ILLUSTRATED’S The Party was featured across top-tier sports, entertainment, and general news outlets.

Press in attendance at The Party included:

  • E! News
  • ESPN
  • LA Times
  • Forbes
  • The Wrap
  • TMZ
  • USA Today
  • InStyle
  • Extra
  • Cosmopollitan
  • & MORE!

20,8b+

media impressions

90

Placements across broadcast, print and digital

2022 Campaign

Event Overview

“After a hiatus in 2021, Sports Illustrated came back to deliver everything fans had been waiting for, heading to the entertainment capital of the world for the biggest party of Big Game weekend! Hosted at Century Park in Los Angeles, Sports Illustrated The Party 2022 provided an elite playground for A-list guests from the worlds of sports and entertainment. With musical performances from world-renowned performers and curated one-of-a-kind experiences, The Party delivered celebrity star power, countless photo opportunities, and buzzworthy moments making it the most sought-after experience outside of the game itself.”
Attendees included

4,500+

Celebrities, VIPs, and ticketed guests

20,811,350,690+

Media Impressions

Performers

Special Guest

Sound By

Celebrity Attendees

Jeff Bezos – Leonardo DiCaprio – Tobey Maguire
Kevin Hart – George Kittle – Terrell Owens – Quavo – Shaq – Christian McCaffrey
Camille Kostek – Nikki and Brie Bella – Joe Jonas – FoodGod – Chris Harrison – And More!

Media Highlights

Sports Illustrated’s ‘The Party’ was featured across top -tier sports, entertainment, and general news outlets.

Press in attendance at The Party included:

  • People Magazine
  • The Hollywood Reporter
  • Variety
  • LA Magazine
  • The New York Times
  • USA Today
  • Adweek
  • TMZ Sports
  • Los Angeles Time
  • Bloomberg
  • New York Post
  • E! News
  • Fox News
  • And More!

20,8b+

Media Impressions

200+

Placements across broadcast, print and digital

Click the photos to read the articles

Social Engagement

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