Wagoneer
Campaign Overview
The Triple Crown is the Holy Grail of horse racing and for good reason, only 13 horses have ever completed the feat, with just 2 since 1978.
In 2023, TR Sports and Wagoneer aligned with the fabled racing trifecta in a prominent way. Kicking off the five weeks of races, Wagoneer was the official vehicle of Louisville hometown hero Jack Harlowโs โTalk of the Townโ Derby Afterparty.
At the Preakness and Belmont Stakes Wagoneer took an even more significant position, this time as the official automotive partner of both stakes races.
Alongside the official partnership tags, Wagoneer showcased display vehicles at each event and TRS identified VIP talent that was chauffeured to the festivities by a Grand Wagoneer vehicle.
Kentucky Derby
Preakness
Preakness
Belmont Stakes
Social Media
Kentucky Derby
Preakness
Belmont Stakes
Talent Resources Secured a Potential Audience of
$1.9M
ESTIMATED EARNED MEDIA VALUE.
141M
MEDIA IMPRESSIONS.
Social Media
Kentucky Derby
Preakness
Belmont Stakes
