ESPYS AFTERPARTY
Stephen Curry & unanimous Media
Talent Resources Secured a Potential Audience of
$34m
IN ESTIMATED EARNED MEDIA VALUE.
4.35B
BILLION MEDIA IMPRESSIONS.
Event Overview
Stephen Curry and his media company Unanimous Media along with Talent Resources Sports (TRS), the Premier Sports Marketing Agency, joined forces to produce a star-studded after-party Wednesday night (July 20th, 2022). The event, held in West Hollywoodโs Italian eatery Lavo Ristorante was filled with prestigious celebrities, close friends and Curry’s family including wife Ayesha Curry, mom Sonya Curry, dad Dell Curry and sister Sydel Curry, as well as Ryan Phillippe, Evan Ross, Katie and Denise Austin, Draymond Green, Brandon Jennings, Baron Davis and Jay Pharoah. The invite only bash included experiential activations by brand partners FTX, Neiman Marcus, Snap Inc. and Chase Freedom.
The 18-foot red carpet was home to a flurry of flashbulbs and excited media who were eager to speak with the A-list celebrities and athletes who snagged coveted invitations. Once inside, guests were seen holding court around the FTX Ice Statue and then treated to a soundtrack provided by DJ D-Nice and DJ Millie who kept the party going with a Tequila Don Julio 1942 toast from the DJ booth. Neiman Marcus brought their Concrete Runway to the bash, where guests took selfies of their party looks in a wall sized mirror, Snapchat showcased Pixy, a new friendly flying camera, as well as the trailer for new Snap Original “Level Up with Stephen Curry,” an inspirational series where Stephen mentors student-athletes. Chase Freedom provided an over the top cake for guests to end the evening on a sweet note.