Fiat
Trophy house
F1 Miamy Grand Prix 2024
Talent Resources Secured a Potential Audience of
$696.2k
IN ESTIMATED EARNED MEDIA VALUE.
59M
MEDIA IMPRESSIONS.
Overview
Honoring 125 years of legendary Italian design and sophistication, Fiat seized the electrifying ambiance of the Trophy House at F1 Miami as the perfect stage to highlight its latest masterpiece, the Fiat 500e. Against the backdrop of thrilling racing action, Fiat displayed its sleek 500e Rose Gold Beauty edition juxtaposed with a timeless 1962 Fiat 500F.
The vehicles shined amidst a crowd graced by Taylor Hill, Chanel Iman, Mau & Ricky, Dale Moss, and many others, reaffirming Fiat’s legacy of automotive excellence and its deep-rooted connection to culture, beauty, and style.
The vehicles shined amidst a crowd graced by Taylor Hill, Chanel Iman, Mau & Ricky, Dale Moss, and many others, reaffirming Fiat’s legacy of automotive excellence and its deep-rooted connection to culture, beauty, and style.