Neiman Marcus
Spring Neiman Man Campaign
The Challenge
Drive new customer acquisition and existing customer affinity for the Neiman Marcus Men’s Department.
The Solution
Leverage a diverse mix of influential males, ranging from chefs and business owners to All-Star athletes to create shoppable looks from Neiman Marcus.
Campaign Overview
Utilizing 12 influencers we created content in 3 waves throughout the program period. Each wave of content was tied to Neiman Marcus’s current ad campaign and focused on creating looks for upcoming everyday moments in their life.
Each influencer visited a local Neiman Marcus store and was connected with a Style Advisor to help create looks based on their moments, personality and style preferences and aligning with Neiman Marcus’s priority brands.
Talent included
Seth Curry, Amari Cooper, Braxton Berrios, Brandon Jones, Keanu Neal, Jalen Reagor, Scotty Miller, Adam Lefkoe, Leo Chan, Jon Rollo, Joey Gonzalez & Jair Woo
Overall Campaign Deliverables
12
talents
9
store locations
3
months
24
static posts
12
instagram reels
108
static posts
36
swipe up links
Social Posts
Seth Curry - May 4th
32.3
LIkes
124
comments
631.3k
impressions
Overall Campaign Deliverables
107K
Total likes
1.1k
total comments
2.28M
Total estimated impressions
Verified User Engagement
93
Verified Users Engaged
@killatrav 1.4M
@maxisnicee 1M
@gkittle46 905K
@ferparadavillar 768K
@candaceparker 765K
@eloyriverax 744K
@sydelcurrylee 640K
@touchofmodern 267K
@coreybrooks 236K
@joseygreenwell 231K
@dami0nlee 221K
@buster 188K
@deshaunabarber 182K
@thejabram 179K
@allenrobinson12 164K
@maxisnicee 1M
@gkittle46 905K
@ferparadavillar 768K
@candaceparker 765K
@eloyriverax 744K
@sydelcurrylee 640K
@touchofmodern 267K
@coreybrooks 236K
@joseygreenwell 231K
@dami0nlee 221K
@buster 188K
@deshaunabarber 182K
@thejabram 179K
@allenrobinson12 164K
