The afterparty
TRSports x Fullday
Talent Resources Secured a Potential Audience of
$5M
IN ESTIMATED EARNED MEDIA VALUE.
543.9M
MEDIA IMPRESSIONS.
Event Overview
Capitalizing on the celebrity grandeur of the ESPY Awards, TR Sports teamed up with long-time ESPY producer, Full Day Productions, to bring The Afterparty to life. Taking place at the official ESPY talent hotel, the Pendry West Hollywood, The Afterparty brought together industry tastemakers, c- suite executives, influential decision makers, and award winning athletes for a night of celebration and networking.
With the biggest and best of the sport’s world under one roof, TR Sports offered brands the opportunity to have their products in front of a curated, high-net-worth audience at the Pendry gifting lounge while also presenting the opportunity to integrate into the buzz of The Afterparty.