Jeep - Wags in Wags

Big Game Weekend 2025

Talent Resources Secured a Potential Audience of

653.5M

media impressions

$6.05M

estimated media value

Program Overview

From the most exclusive events to the highest-profile media appearances, the Jeep brand was back at the Big Game in a big way in New Orleans. Highlighting the all-new, all-electric Wagoneer S as the luxury SUV of choice alongside the WAGS of the NFL elite. As part of the WAGS in Wags experience, Brittany Mahomes, Anna Congdon, Camille Kostek and Lilit Bush reinforced the idea that behind every powerhouse player is an equally strong and influential partner, while also proving that true power moves happen off the field.

Talent

Brittany Mahomes
Anna Congdon

Camille Kostek

Lilit Bush

SI THE PARTY ON-SITE PRESENCE

Vehicle Display
Red-Carpet
Social Posts