Jeep - Wags in Wags
Big Game Weekend 2025
Talent Resources Secured a Potential Audience of
653.5M
media impressions
$6.05M
estimated media value
Program Overview
From the most exclusive events to the highest-profile media appearances, the Jeep brand was back at the Big Game in a big way in New Orleans. Highlighting the all-new, all-electric Wagoneer S as the luxury SUV of choice alongside the WAGS of the NFL elite. As part of the WAGS in Wags experience, Brittany Mahomes, Anna Congdon, Camille Kostek and Lilit Bush reinforced the idea that behind every powerhouse player is an equally strong and influential partner, while also proving that true power moves happen off the field.












Talent
Brittany Mahomes
Anna Congdon
Camille Kostek
Lilit Bush
SI THE PARTY ON-SITE PRESENCE
Vehicle Display
Red-Carpet
Social Posts