Partnering Hardee’s with Collin Johnson and Roy Robertson-Harris of the Jacksonville Jaguars, Talent Resources Sports was able to help the fast-food restaurant chain promote their new sandwich line while expanding their social media footprint. With the NFL season right around the corner, we tapped into the growing Jacksonville market through a wave of Instagram posts and stories to bring the new Hand-Breaded Chicken Sandwich directly to Hardee’s target audience.