Bloomberg -
Power Players Summit
Event Recap
Event Overview
The Bloomberg Power Players Summit brings together dealmakers, risk takers and world-class athletes to discuss the future of the multi-billion dollar global sports industry. From transformative technologies and the shift to streaming to understanding the elite athlete’s competitive edge, we’ll bring you insights, candid conversations and exclusive Bloomberg data on the innovations and trends that will disrupt and dominate the game. Among the topics we’ll explore: How will business leaders capitalize on industry changes? What are the opportunities and challenges of investing in sports? How will the next generation of athletes build their brands in a multi-platform universe?
Event Format
Friday, January 31, 2020
Start time 12:00PM/EST | End time 6:30PM/EST
Location | Soho Studios in Miami, Florida
Start time 12:00PM/EST | End time 6:30PM/EST
Location | Soho Studios in Miami, Florida
Speakers Included
- Kathy Carter | CRO LA 2028 and CEO U.S. Olympic & Paralympic Properties
Najee Goode | Linebacker, Jacksonville Jaguars and Co-Founder + Chief of Fan Engagement VEEPIO - Al Guido | President, San Francisco 49ers
Jason Kelly | NY Bureau Chief, Co-Anchor Bloomberg Businessweek,
Bloomberg TV and Radio - Cynthia Marshall | CEO, Dallas Mavericks
- Carol Massar | Co-Anchor Bloomberg Businessweek, Bloomberg TV and Radio
- Ovie Mughelli | Former All-Pro Fullback, Atlanta Falcons and Founder, Ovie Mughelli Foundation
- Kim Pegula | President and CEO of Pegula Sports & Entertainment and Owner & President of Buffalo Bills and Buffalo Sabres
- George Pyne | Founder and CEO, Bruin Sports Capital o Stephen Ross | Chairman and Founder, Related Companies and Miami Dolphins Owner
- David M. Rubenstein | Co-Founder and Co-Executive Chairman, The Carlyle Group
- John Skipper | Executive Chairman, DAZN Group
- Kirk Tanner | CEO, PepsiCo Beverages North America
- Paul Rabil | Co-Founder and CSO, Premier Lacrosse League
- Jason Robins | CEO and Co-Founder, DraftKings
- Erik Schatzker | Editor-at-Large, Bloomberg TV
- Jay Williams | Entrepreneur, ESPN Analyst and Former NBA Player
Global Promotions Across Bloomberg Platforms.
Ad.Apt Unit:
Ads ran from January 8 through January 30
Stats for Ad.Apt Unit:
2,442,982 Impressions
7,483 Clicks
0.31% CTR
46.00% VCR
800,428 Video plays
368,223 Video completion
Stats for Ad.Apt Unit:
2,442,982 Impressions
7,483 Clicks
0.31% CTR
46.00% VCR
800,428 Video plays
368,223 Video completion
Digital House Ads:
Generic ads ran from January 1 through January 30
Stats for house ads (includes .com, apple news, app):
1,247,389 total impressions
2572 total clicks
0.21% CTR
Stats for house ads (includes .com, apple news, app):
1,247,389 total impressions
2572 total clicks
0.21% CTR
Bloomberg Radio/Podcast:
1st spot ran from December 20, 2019 through January 27
2nd updated spot with new speakers / sponsors ran from
January 27 through January 31
Podcast:
134,832 impressions
Radio:
Aired 488 times in four networks (Boston, NY, SF, DC)
Podcast:
134,832 impressions
Radio:
Aired 488 times in four networks (Boston, NY, SF, DC)
Bloomberg TV Promo:
On air from December 19, 2019 through January 30, 2020
The promo aired 45 times during the week of the Summit
The promo aired 45 times during the week of the Summit
Bloomberg Businessweek:
Print Ads ran in the following issues –
January 13
January 20
January 27
January 13
January 20
January 27
Bloomberg Brief Ad & Terminal Ad:
Ran once/twice a week from December 18 through
January 30 on terminal and Economics and Credit Briefs
Bloomberg Newsletters:
Five Things to Start your day (Americas)
Evening Briefing, Weekend Edition
Bloomberg Pursuits
Evening Briefing, Weekend Edition
Bloomberg Pursuits
Bloomberg Event App:
108 Users (delegates/devices during the event)
704 click-throughs – Speakers and Agenda
271 click-throughs – Sponsors and Partners
21 delegates – Connected via LinkedIn
Sponsor Breakdown
62 Views – Truist Financial
58 Views – Nanotronics
51 Views – Miami DDA
704 click-throughs – Speakers and Agenda
271 click-throughs – Sponsors and Partners
21 delegates – Connected via LinkedIn
Sponsor Breakdown
62 Views – Truist Financial
58 Views – Nanotronics
51 Views – Miami DDA
The audience Breakdown
By Title
By Industry
Total delegates on-site: 533
Press Coverage
Click Below to View Each Story.
Media in Attendance.
New York Times
ESPN
The Athletic
Palm Beach Post
South Florida Sun Sentinel
Sports Business Journal
Pro Football Network
Miami Herald
WSVN-TV
ESPN
The Athletic
Palm Beach Post
South Florida Sun Sentinel
Sports Business Journal
Pro Football Network
Miami Herald
WSVN-TV
