Jeep Kentucky Derby
Overview
Embodying the spirit of adventure and elegance, Jeep returned to the Kentucky Derby for the second consecutive year, drawing upon its 80+ years of rich American heritage and culture. With the 150th anniversary of the Derby adding to the excitement, TR Sports delivered a comprehensive 360-degree program for Jeep, encompassing celebrity shuttles, an immersive event partnership, and a significant presence across social and digital media.
Partnering with Sports Illustrated Revel at the Races as the official automotive sponsor, Jeep showcased its iconic Grand Wagoneer on-site, complementing the transportation it provided to Ian Rapoport, Lisa Leslie, Griffin Johnson, and Chandler Parsons throughout the weekend. This seamless integration of tradition, luxury, and innovation underscored Jeep’s commitment to delivering unforgettable experiences to those seeking extraordinary journeys.
Talents
On-Site Buildout
Social Highlights
PR & Digital Media
$1.0M
Estimated media value
108M
Media impressions
