Shaun white x old el paso

Event Recap

Talent Resources Secured a Potential Audience of

300k

MEDIA IMPRESSIONS.

Campaign Overview

TRS teamed up with Olympic legend, Shaun White, and General Mills to drive awareness towards the launch of their new product, Old El Paso’s Fiesta Twists. Tapping into Shaun White’s expansive social media following, TRS and OEP were able to “put a twist on it” with the twist king himself to promote the three new Fiesta Twist flavors (Queso, Zesty Ranch, and Cinnamon Churro) that will be available exclusively at Walmart!

“I grew up eating Old El Paso for taco night so it’s a dream come true to help them introduce the new Fiesta Twists.”

-Saun White.

Event Overview

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