trsports x neiman marcus
NBA Draft Campaign Recap 2021 – 2022
2021 Campaign
The Challenge
The Solution
Campaign Overview
By partnering Neiman Marcus with four high profile picks, including first overall pick Cade Cunningham, Talent Resources Sports was able to develop an extensive social media program centered around one of the most important days on the international sports calendar to further connect the worlds of sports and fashion.
Connecting with personal style advisors, the talent selected a variety of looks from casual to professional, all of which was highlighted on their respective social media pages. TRS was therefore able to bring Neiman Marcus directly in the eyes of their target audience by leveraging the talent’s noteworthy followings and powerful engagement rates.
Cade Cunningham
276k
Followers before program
496K
followers after program
2.77%
engagement
Davion Mitchell
62.3K
Followers before program
115K
followers after program
3.99%
engagement
Sharife Cooper
1741K
Followers before program
821K
followers after program
32.65%
engagement
Overall Campaign Metrics
355K
Total Likes
3,23
total comments
22.95%
Overall engagement rate
26,2K
Sticker taps
1,71M
Estimated reach
2022 Campaign
Talent Resources Secured a Potential Audience of
$297m
IN ESTIMATED EARNED MEDIA VALUE.
3.72B
MEDIA IMPRESSIONS.
Campaign Overview
Building upon the success of last year’s inaugural Draft program, TRS and Neiman Marcus elevated their partnership to new heights by working with Paolo Banchero, Chet Holmgren, and AJ Griffin for the 2022 NBA Draft. The #1, #2, and #16 overall picks linked up with Neiman Marcus’ top men’s style advisor, Ramon Tioseco-Trinidad, to be styled for their exclusive looks. Documenting the entire process through waves of social media posts, Paolo, Chet, and AJ gave their audiences a look at the Neiman Marcus Concrete Runway Experience.
Content highlights
Chet Holmgreen
Behind the scenes
Draft day
Signing day
Content highlights
Paolo Banchero
Content highlights
AJ Griffin
Behind The Scenes
Draft Day
Summer League
Talent Resources Secured a Potential Audience of
119K
LIKES
121k
accounts engaged
1,078
comments
1,078
sticker taps
3,15m
estimated reach
$297k
estimated earned media value
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